Global Student Centre Event Promotions

Role: Concept Developer, Graphic Designer
Tools: Adobe Illustrator, Sketching
Date: Ongoing, September 2016 - May 2017

The Global Student Centre frequently puts on intercultural events for students a couple of times each month. I was tasked with the responsibility of creating posters for all of the events to be viewed around campus and online on our social media pages.

Process

The posters I make for the GSC gave me the most creative freedom out of all my responsibilities at ISS. I tried to make them fun and eye-catching since we want them to grab the student’s attention when they’re walking around campus.

The process of creating the posters starts from the request from the GSC Coordinator. The requests are usually very general; the name of the event, date, time, location and a brief description of the activities. From there, I brainstorm a couple of initial sketches of what I want the poster to look like or if the type of event is unfamiliar to me, I do some research beforehand. Depending on the time, I either pick one of the sketches that I like the best and work on it in Illustrator, or if I have more time I develop 3 of the sketches so the Coordinator has some to choose from.

Most of the time, there will be small changes that the coordinator wants, like adding additional text or updating dates and locations so we go back and forth until they’re happy with the poster.

An example of the event poster request emails I get from the GSC Coordinator.

An example of the event poster request emails I get from the GSC Coordinator.

An example of quick sketches I make for poster ideas.

An example of quick sketches I make for poster ideas.

Poster Examples

Here are other posters I've created for the GSC while working at ISS.

Reflection

I get the most critiques on these posters. Since they’re the project that I get the most creative freedom on and there’s not a specific structure that I need to abide by, I try to push myself each time to be more creative or try new styles with the posters I’m making. Sometimes they work, sometimes they don’t; I think the critiques I get on these push me to try new and different things each time. I’ve developed my Illustrator skills more working on these and I really enjoy coming up with different visuals that will make the poster look more interesting.

An important take-away I’ve learned from this is that being able to accept the critiques is one thing, but being able to apply what you’ve learned from the critiques is another.